Starline
Starline
About
About
Starline is a proposed North American cross-country hyperspeed rail system aimed at tackling the public transportation disparity in America. My team and I created a brand identity, wayfinding system, app, payment system, advertising campaign and proposed map to support the high-efficiently train system appealing to all citizens across our country. We carefully considered consumer behaviors and accessibility at various access points throughout the United States.
Process
Process
We researched consumer needs and behaviors as well as available transportation in the U.S. and across the world. Based on our findings, we determined that a high-speed rail system would most efficiently integrate ground travel while solving current transportation problems. Our brand identity is modern and fast. It stands alone from other US transportation identities. The wayfinding is also unique. With each train line named after constellations, it reconnects to the star motif.
We looked at each step of the user journey to create a seamless and efficient ride for casual travelers to frequent commuters.We also proposed an innovative new system allowing passengers to board and depart without a complete stop from the train. The idea, while not currently implemented would revolutionize travel and reduce total travel time significantly.
Details
Details
2024
Brand Identity, Wayfinding, UX/UI, Illustration Motion Design, Service Design
Illustrator, Photoshop, Figma, After Effects
Starline
About
Starline is a proposed North American cross-country hyperspeed rail system aimed at tackling the public transportation disparity in America. We created a brand identity, wayfinding system, app, advertising campaign, and high-efficiency train system across the country, taking into account consumer behaviors and accesbiloty and interaction points
Process
We looked at consumer behavior, as well as available transportation in the US and across the world. Based on our research, we determined that a high-speed rail system would most efficiently integrate and help solve some of America's transportation problems. Our brand identity is modern and fast. It stands alone from other US transportation identities. The wayfinding is also unique. With each train line named
after constellations, it reconnects to the star motif. We looked at each step of the user journey, aiming to create a seamless and efficient journey for casual travelers all the way to commuters. We also proposed an innovative new system allowing passengers to board and depart without a complete stop from the train. This idea, while not currently implemented, would revolutionize travel and cut times down significantly.
Details
2024
Brand Identity, Wayfinding, Illustration Motion Design, Service Design
Illustrator, Photoshop, Figma, After Effects
