Voice
The voice of the shop is laidback, cool, and doesn't care what you think. It's all about authenticity. Daily Dough calls out "lesser" bagel shops for frozen dough with their tagline "F' Frozen". Despite the cohesive branding, Daily Dough wants to offer an authentic experience: getting your bagel to go in a paper bag. They believe that's how bagels were always meant to be carried.
Identity
The wordmark is fluid, imitating the hand-rolled bagel dough before it's boiled. I wanted the letters to be both dough-y and also mimic graffiti tags seen on the walls around the shop. The colors are bright and meant to catch your attention. DD's mascot is Davey Doughboy, and he represents the attitude of the shop with a laid-back walk and casual hand in the pocket. His fit consists of baggy jeans, a baseball cap, (not) Air Jordan's, and his classic DD skateboard.
Marketing
Daily Dough leans away from full-fledged marketing campaigns and instead relies on word-of-mouth. Their dough speaks for itself; they don't need advertisements. The most they'll do is hand out a fresh DD sticker with your order that you can slap on the bottom of your skate deck. The social media presence matches the voice, with posts about activism despite controversy, local skate news, and highlighting the daily specials.
Community
This bagel shop is all about community, and its menu is tailored to them. With specialty sandwiches based on locals ' preferences, and a secret menu with a code hidden around the shop for the regulars. This bagel shop isn't meant to cater to everyone, and it doesn't care what you think about it. However, Daily Dough does care about it's community and makes an effort to listen and give back when they can.
Daily Dough
Daily Dough
Daily Dough
About
About
About
Cool, bold, and against the grain, Daily Dough is the New York bagel shop for those who speak their mind and love fresh dough. It's targeted for Gen Z and Gen Alpha, and highlights New York's skate, grunge, and street life. It pays homage to the bagel's origin in New York and always makes bagels the traditional way: Fresh, boiled, and by hand.
Cool, bold, and against the grain, Daily Dough is the New York bagel shop for those who speak their mind and love fresh dough. It's targeted for Gen Z and Gen Alpha, and highlights New York's skate, grunge, and street life. It pays homage to the bagel's origin in New York and always makes bagels the traditional way: Fresh, boiled, and by hand.
2025
2025
Brand Identity, Illustration, Motion Design,
Packaging Design
Brand Identity, Illustration, Motion Design,
Packaging Design
Illustrator, Photoshop, After Effects
Illustrator, Photoshop, After Effects
Voice
The voice of the Daily Dough bagel shop is laidback, cool, and doesn't care what others think. It's all about authenticity. Daily Dough calls out "lesser" bagel shops for frozen dough with their tagline "F' Frozen". As part of the cohesive branding, Daily Dough wants to offer an authentic experience: getting your bagel to go in a paper bag, for example. They believe that's how bagels were always meant to be carried.
Identity
The wordmark is fluid, imitating the hand-rolled bagel dough before it's boiled. I wanted the letters to be both dough-y and also reminiscent of graffiti tags seen on the walls around the shop. The colors are bold and bright and meant to catch your attention. Daily Dough's mascot is Davey Doughboy, and he represents the attitude of the shop with a laid-back walk and casual hand in his pocket. His fit consists of baggy jeans, a baseball cap, (not) Air Jordan's, and his classic DD skateboard.
Marketing
Daily Dough leans away from full-fledged marketing campaigns and instead relies on word-of-mouth. Their dough speaks for itself; they don't need conventional advertisements. The most the store will do is hand out a fresh DD sticker with your order that you can slap on the bottom of your skate deck. It has become a source of pride for the skateboarders at the neighboring skateboard park to compare DD stickers, especially the quantity and special release stickers. The social media presence matches the voice, with posts about activism despite controversy, local skate news, and highlights about the daily specials.
Community
This bagel shop is all about community, and its menu is tailored to for its main audience. With specialty sandwiches based on locals ' preferences, and a secret menu with a code hidden around the shop for the regulars, this bagel shop isn't meant to cater to everyone, and it doesn't care what you think about it. However, Daily Dough does care about it's community and makes an effort to listen and give back when they can.
