Lake Raleigh Greens
Lake Raleigh Greens
About
About
Approached by Lake Raleigh representatives, my group was tasked with a fresh, new redesign for the Lake Raleigh Greens park area, including signage, branding and user experience on their app and website, including content. Our strategy was to honor the hallowed grounds of the Lake area, while raising awareness and useability of the scenic oasis just miles from the Capital of North Carolina.
Process
We began crafting a new brand identity with a multi-step approach that focused on accessibility, sustainability, education, safety, inclusion, opportunity, awareness and organization. It was important that the brand have more cohesive signage strategically placed to improve user experience. We started the new brand identity with a new name, color scheme, icon set and logo. We also redesigned maps to be more simplistic and easy to understand. The goal was simplicity with a friendly feel. We let the aspects of nature colors and animation set the tone.
To increase visitor engagement, we created initiatives specific to the Lake, including: new classes, tours, a native plant garden with signage identifying species, pollination station, added rental space and picnic areas. We developed a social media presence, redesigned the website and created new opportunities for guest to connect with the greater Raleigh community. To assure lasting beauty, we revamped the litter pick up system and signage to assure guests have a convenient trash receptacle while exercising all activities.
Process
We began crafting a new brand identity with a multi-step approach that focused on accessibility, sustainability, education, safety, inclusion, opportunity, awareness and organization. It was important that the brand have more cohesive signage strategically placed to improve user experience. We started the new brand identity with a new name, color scheme, icon set and logo. We also redesigned maps to be more simplistic and easy to understand. The goal was simplicity with a friendly feel. We let the aspects of nature colors and animation set the tone.
To increase visitor engagement, we created initiatives specific to the Lake, including: new classes, tours, a native plant garden with signage identifying species, pollination station, added rental space and picnic areas. We developed a social media presence, redesigned the website and created new opportunities for guest to connect with the greater Raleigh community. To assure lasting beauty, we revamped the litter pick up system and signage to assure guests have a convenient trash receptacle while exercising all activities.
Details
Details
2024
Brand Identity, Wayfinding, Illustration, UX, Service design, Motion Design,
Illustrator, Photoshop, Figma, After Effects
Lake Raleigh Greens
About
Approached by Lake Raleigh representatives, my group was tasked with completely redesigning the Lake Raleigh Area, not just the signage. We asked, "How can we create a more well-known and inclusive Lake Raleigh Area?" We wanted to continue to honor the hallowed grounds while still raising awareness of the scenic oasis just miles from the capital city.
Process
We chose a multi-step approach that focused on sustainability, accessibility, education, safety, inclusion, opportunity, awareness, and organization. Some of our main ideas were: More cohesive and increased signage around the park. A completely new brand identity, name, color scheme, icon set, and logo. Another point of interest is 3 redesigned maps in variable sizes to highlight different areas of the park.
We also added initiatives, just a few examples are: a pollination station, added rental space, new classes, and tours, a native plant garden, social media, a website, new opportunities to connect with the larger Raleigh community, and litter signage and pickup system. The logo and type are suppsoed to be simplisyic and friendlu. The color system was based on the colors surveyed throughout the park.
Details
2024
Brand Identity, Wayfinding, Illustration, UX, Service design Motion Design,
Illustrator, Photoshop, Figma, After Effects
