Icon System
An important aspect of our wayfinding was iconography, which was inspired by research into other famous wayfinding systems such as the National Zoo by Lance Wayman. The system works off of shapes with the warnings as triangles, activities as squares, and locations as hexagons. This allows you to understand the icon before you even see the content.
Identity
We started the new brand identity with a new name, color scheme, icon set, and logo. The goal was simplicity with a friendly feel. We let the aspects of observed natural colors from the park set the tone. The style is primarily line-based, which we felt fit with the more rugged, natiral tone, as well as being exceedingly simplistic to avoid confusion.
Wayfinding
One of the most requested changes by park patrons was improved wayfinding. So, our focus was to have more cohesive signage strategically placed near entrances and decision points to improve user experience and prevent confusion. We also aimed to create discreet signage that wouldnt distract from the scenary while remining in sight and simple. For this, we chose muted tones and natural colors. We also included noise levels on location signage to preserve serenity as well as increase accessibility for patrons who need a quiet space, have sensitive hearing, or are prone to overstimulation.
Typography
We were told to stay simple so for the type we chose Rubik, a simple sans serif. One reason we were drawn to it is the rounded corners to help ensure a friendly feel while staying legible, simple, and clean for small sizes on signage.
Community Connection
To increase visitor engagement, we created initiatives specific to the Lake, including: new classes, tours, a native plant garden with signage identifying species, a pollination station, added rental space, and picnic areas. We developed a social media presence, redesigned the website, and created new opportunities for guests to connect with the greater Raleigh community.
Lake Raleigh Greens
Lake Raleigh Greens
Lake Raleigh Greens
About
About
About
Lake Raleigh representatives requested that my group develop a fresh redesign for the Lake Raleigh Greens park area, including wayfinding, signage, branding, as well as user experience in the park and on their website. The request included new messaging with an overhaul of content. Our strategy was to honor the hallowed grounds of the Lake area, while raising awareness and useability of the scenic oasis just miles from the Capital of North Carolina, as well as the park's digital presence.
This was a school project with a 6-week timeline. In my team, I was in charge of Branding, Wayfinding, Iconography, Motion Design, and UX
Lake Raleigh representatives requested that my group develop a fresh redesign for the Lake Raleigh Greens park area, including wayfinding, signage, branding, as well as user experience in the park and on their website. The request included new messaging with an overhaul of content. Our strategy was to honor the hallowed grounds of the Lake area, while raising awareness and useability of the scenic oasis just miles from the Capital of North Carolina, as well as the park's digital presence.
This was a school project with a 6-week timeline. In my team, I was in charge of Branding, Wayfinding, Iconography, Motion Design, and UX
2024
2024
Brand Identity, Wayfinding, Illustration, UX, Service design,
Motion Design,
Brand Identity, Wayfinding, Illustration, UX, Service design, Motion Design,
Brand Identity, Wayfinding, Illustration, UX, Service design, Motion Design,
Illustrator, Photoshop, Figma, After Effects
Illustrator, Photoshop, Figma, After Effects
Team: Melissa Ciro, Madison Kudrik, Sam Lesser
Team: Melissa Ciro, Madison Kudrik, Sam Lesser
Wayfinding
Patrons struggled most with the signage and wayfinding. We focused on developing a more cohesive signage system, strategically placing wayfinding signposts near entrances and decision points throughout the park to improve user experience and prevent confusion. We also created discreet signage that would not distract from the scenery, but added simple yet informative directions in sight. To accomplish the visual impact without competing with the scenery, we chose muted tones and natural colors. To increase user experience, we also included noise levels on location signage to preserve serenity as well as increase accessibility for patrons who wanted a quiet space, have sensitive hearing, or are prone to overstimulation.
Icon System
An important aspect of our wayfinding plan was cohesive iconography, which was inspired by research into other famous wayfinding systems such as the National Zoo by Lance Wayman. The iconography system works off of shapes and icon identification, with all warnings as triangles, activities as squares, and locations as hexagons. This allows park patrons to easily understand the icon before fully seeing the content.
Identity
We started the new brand identity with a new name, color scheme, icon set, and logo, which collectively had a new voice. The goal was simplicity with a friendly, peaceful feel. We selected a palette drawn from the natural surroundings and let native colors set the tone. The style is primarily a simple, line-based theme, which we felt fit the outdoorsy, natural tone. It is also exceedingly simplistic, making it easily understandable for the broad age range of patrons.
Typography
Our directive was to keep the typeface simple so for the type we chose Rubik, a simple sans serif. One feature that piqued our interest in Rubik for this assignment is its variety of weights and rounded corners created a friendly feel while staying clean, simple, and legible for small sizes on signage.
Community Connection
To increase visitor engagement and user experience, we created initiatives specific to the Lake, including: new classes, tours, a native plant garden with signage identifying species, a pollination station, added rental space, and picnic areas. We developed a social media presence, redesigned the website, and created new opportunities for guests to connect with the greater Raleigh community. We also added branded merchandise such as Field Notes Books, wearables, and lanyards with season admission cards.
