Cyclone
Cyclone
About
About
Cyclone is a sound system brand focusing on a stackable speaker concept. It features more intense sound when stacked or separated for auto-synced, surround sound. It targets a luxury clientele and presents a high-tech portable speaker solution. It's simple design allows for ease of use and quick setup but delivers rich sound experience. Its marketing focuses primarily on digital ads and exclusive pop-ups
Process
Process
When creating Cyclone, I wanted to channel cool confidence in the tech field. I was inspired by Apple's clean branding and wanted to evoke similar feelings. This stacking speaker concept is something I imagined and brought to life. The strategy is to sell not just the speaker, but the experience. The name, Cyclone, was chosen for its circular shape referencing the surround sound ability of the speakers. The latter half of the word, "clone" refers to the each individual speaker being called 'clones'.
For the logo, I created a circular design to emulate the speaker's shape and the surround sound capabilities. I also added a simplistic wave design element for the sound waves. The inline of the wordmark also references the bold sound inside the speaker. I created the speaker design in Blender. I selected a monotone gradient color palette to increase intrugue and capture an expensive, high tech feeling. I planned for consumers to want to buy the experience and not just the product.
Details
Details
2025
Brand Identity, Packaging design, 3D modeling, Motion Design,
Illustrator, Photoshop, Blender, After Effects
Cyclone
About
Cyclone is a sound system brand focusing on a stacking speaker concept. It targets a higher-end clientele and presents a high-tech speaker solution. The cyclone brand is minimalist and monotone. It's marketing focuses primarily on digital ads and exclusive pop-ups
Process
When creating Cyclone I wanted to channel a cool confidence in a tech field. I was inspired by Apple's clean branding and wanted to evoke similar feelings. This stacking speaker concept is something I imagined and wanted to come to life. I aimed to sell not just the speaker but the experienceThe name was chosen for Cyclones circular shape, how the expand outward like sound waves, and the "clone" aspect refers to the multiple speakers.
For the logo I aimed to create a circular design to emulate the speaker shape. I also added a simplistic wave design element for sound waves. The inline is also in refernce to the sound waves. I created the speaker design in blender and then applied it to mockups. I decided on a monotone gradient color palette. This is to capture an expnseive, high tech feeling. I wanted consumers to buy the experience and not just the product.
Details
2025
Brand Identity, Packaging design, 3D modeling, Motion Design,
Illustrator, Photoshop, Blender, After Effects
