Product
The cyclone speaker system is an imagined concept. The idea features multiple cylindrical speakers that stack together for bigger, bolder sound as well as convenient carrying. When separated, each speaker is synced and works as a surround sound system without extra equipment or setup. I created the speaker design in Blender. For materials, I chose a smooth black matte finish with the brand wave pattern around the side. The mesh speaker grille will be reflective. Overall, the design is very simple, monotone, and encompasses the hightech minimalist feeling of dyson products.
Identity
For the logo, I created a circular design to emulate the speaker's shape and the surround sound capabilities. I also added a simplistic wave design element for the sound waves. The line of the wordmark also references the bold sound inside the speaker. I selected a monotone gradient color palette to increase intrugue and capture an expensive, high tech feeling. I planned for consumers to want to buy the experience and not just the product. The name, Cyclone, was chosen for its circular shape, referencing the surround sound ability of the speakers. The latter half of the word, "clone," refers to each speaker being
called 'clones'.
Marketing
When creating Cyclone, I wanted to channel cool confidence in the tech field. I was inspired by Apple's clean branding and wanted to evoke similar feelings. This stacking speaker concept is something I imagined and brought to life. The strategy is to sell not just the speaker, but the experience. Its marketing focuses primarily on minimalist digital ads and exclusive pop-ups in big name cities.
Cyclone
Cyclone
Cyclone
About
About
About
Cyclone is a sound system brand focusing on a stackable speaker concept. It features more intense sound when stacked or can be separated for auto-synced, surround sound. It targets a luxury clientele and presents a high-tech portable speaker solution. It's simple design allows for ease of use and quick setup but delivers rich sound experience.
Cyclone is a sound system brand focusing on a stackable speaker concept. It features more intense sound when stacked or can be separated for auto-synced, surround sound. It targets a luxury clientele and presents a high-tech portable speaker solution. It's simple design allows for ease of use and quick setup but delivers rich sound experience.
2025
2025
Brand Identity, Packaging Design, 3D Modeling
Brand Identity, Packaging Design, 3D Modeling
Illustrator, Photoshop, After Effects, Blender
Illustrator, Photoshop, After Effects, Blender
Product
The cyclone speaker system is an imagined concept. The idea features multiple cylindrical speakers that stack together for bigger, bolder sound as well as convenient carrying. When separated, each speaker is synced and works as a surround sound system without extra equipment or setup. I created the speaker design in Blender. For materials, I chose a smooth black matte finish with the brand wave pattern around the side. The mesh speaker grille will be reflective. Overall, the design is very simple, monotone, and encompasses the high-tech minimalist feeling of dyson products.
Identity
For the logo, I created a circular design to emulate the speaker's shape and the surround sound capabilities. I also added a simplistic wave design element to give the feel of the sound waves that emanate from the compact speakers. The line of the wordmark also references the bold sound inside the speaker. I selected a monotone gradient color palette to increase intrigue and capture an expensive, high-tech aura I planned the mystery to drive demand to so that consumers want to buy the experience and not just the product. The name, Cyclone, was chosen for its circular shape, referencing the surround sound ability of the speakers. The latter half of the word, "clone," refers to each speaker being called 'clones' as a product slang.
Marketing
When creating Cyclone, I wanted to channel cool confidence in the tech field. I was inspired by Apple's clean branding and wanted to evoke similar feelings. This stacking speaker concept is something I imagined and brought to life in digital form. The strategy is to sell not just the speaker by selling the experience. Its marketing focuses primarily on minimalist digital ads and exclusive pop-ups in big name cities. The monotone marketing, packaging, and using fluid, dancing actors, rather than celebrities, to build the intrigue in the experience.
