Audience
Currently, the wine industry does not market to the casual drinking market, which is mostly populated by older Gen Z and millennials. The bold, bright, fun style is off-beat for typical wine branding, but is not only appealing to the younger market, but also inviting.
Voice
Bacchus is meant to be accessible with a lower price point, inviting younger consumers. Despite being playful, the brand is rooted in Roman mythology and evokes a sense of tradition. This feeling, mixed with bright visuals, creates a perfect blend of trust and fun that sets Bacchus apart from more traditional wine brands.
Typography
The hand-drawn Bacchus typeface is bold, hand-inked, and inspired by the hand-grown Italian vineyards. Bolder fonts are currently in trend with younger generations and are sure to stand out from more traditional serifs on the wine shelf.
Marketing
In an effort to target on-the-go, younger, casual drinkers, the marketing strategy focuses on social media, city-center signage, and merchandise items, including totes, hats, stickers, and a recyclable carrier.
Secondary Logos
Bacchus has a set of secondary logo badges inspired by fruit stickers and playing into the younger generation trends. These seondary badges are used on marketing promos and act as ways to keep Bacchus memorable while remaining fresh and new.
Bacchus
Bacchus
Bacchus
About
About
About
Named after the Roman god of wine, Bacchus, is a modern, bold, playful wine brand. Prioritizing accessibility with cans and bottle packaging, Bacchus targets the younger, casual drinking market, which is untapped in the wine industry. The brand's youthful identity is characterized by bright greens and purples, unconventional label design, and an emphasis on bringing people together.
Named after the Roman god of wine, Bacchus, is a modern, bold, playful wine brand. Prioritizing accessibility with cans and bottle packaging, Bacchus targets the younger, casual drinking market, which is untapped in the wine industry. The brand's youthful identity is characterized by bright greens and purples, unconventional label design, and an emphasis on bringing people together.
2025
2025
Brand Identity, Illustration, Packaging Design
Brand Identity, Illustration, Packaging Design
Illustrator, Photoshop, Figma, After Effects
Illustrator, Photoshop, Figma, After Effects
Audience
Currently, the wine industry does not market to the casual drinking market, which is mostly populated by older Gen Z and millennials. The bold, bright, fun style is off-beat for typical wine branding, but is not only appealing to the younger market, but also inviting.
Voice
Bacchus is meant to be accessible with a lower price point, inviting younger consumers. Despite being playful, the brand is rooted in Roman mythology and evokes a sense of tradition. This feeling, mixed with bright visuals, creates a perfect blend of trust and fun that sets Bacchus apart from more traditional wine brands.
Typography
Typography
The hand-drawn Bacchus typeface is bold, hand-inked, and inspired by the hand-grown Italian vineyards. Bolder fonts are currently in trend with younger generations and are sure to stand out from more traditional serifs on the wine shelf.
Marketing
Marketing
In an effort to target on-the-go, younger, casual drinkers, the marketing strategy focuses on social media, city-center signage, and merchandise items, including totes, hats, stickers, and a recyclable carrier.
Secondary Logos
Secondary Logos
Bacchus has a set of secondary logo badges inspired by fruit stickers and playing into the younger generation trends. These seondary badges are used on marketing promos and act as ways to keep Bacchus memorable while remaining fresh and new.
