Bacchus
Bacchus
About
About
Named after the Roman god of wine, Bacchus, is a modern, bold, fun wine brand. Prioritizing accessibility and targeting the younger casual drinking market. Which is why Bacchus is offered in both cans and bottles. The brand's identity is characterized by bright greens and purples, unconventional label design, and an a empahsis on bringing people together.
Process
The hand-drawn Bacchus typeface is bold and inked, inspired by the Italian grapevines. Currently, the wine market is untapped for casual drinkers and is mostly populated by older Gen Z and millennials. The bold, bright, fun style is off-beat for typical wine branding but is appealing to the younger market. The marketings strategy focuses on social media, merch items including totes, hats, and a recyclable carrier.
Bacchus is meant to be accessible with a lower price point, inviting younger consumers. Despite being playful, the brand is built on Roman mythology and evokes a feeling of tradition. This feeling, mixed with bright visuals, creates a perfect blend of trust and fun that sets Bacchus apart from more traditional wine brands.
Process
The hand-drawn Bacchus typeface is bold and inked, inspired by the Italian grapevines. Currently, the wine market is untapped for casual drinkers and is mostly populated by older Gen Z and millennials. The bold, bright, fun style is off-beat for typical wine branding but is appealing to the younger market. The marketings strategy focuses on social media, merch items including totes, hats, and a recyclable carrier.
Bacchus is meant to be accessible with a lower price point, inviting younger consumers. Despite being playful, the brand is built on Roman mythology and evokes a feeling of tradition. This feeling, mixed with bright visuals, creates a perfect blend of trust and fun that sets Bacchus apart from more traditional wine brands.
Details
Details
2025
Brand Identity, Packaging design, Illustration Motion Design,
Illustrator, Photoshop, After Effects
Bacchus
About
Named after the Roman god of wine, Bacchus, is a modern, bold, and fun wine brand. Prioritizing accessibility and aiming to target the younger casual drinking market, Bacchus is offered in both cans and bottles. The brand is characterized by bright greens and purples, unconventional label design, and an a empahsis on bringing people together.
Details
2025
Brand Identity, Packaging design, Illustration Motion Design,
Illustrator, Photoshop, After Effects
Process
The handrawn typeface is bold and inky, inspired by the italian grapevines. Currently the market for casual drinking is untapped by wine and is mostly populated by older gen z and younger millenials. The bold, bright and fun, design style is off beat for typical wine branding but is well liked by the younger market. The marketing focuses on social media, merch items
such as totes and hats, and bold packaging. Bacchus is meant to be accessible and have a lower price point. Despite being playful, the brand is built on Roman mythology and evoeks a feeling of tradition. This feeling, mixed with bright visuals, creates a perfect blend of trust and fun that sets Bacchus apart from other wine brands.
